What it is
The MSC's product finder app helps consumers locate MSC-certified sustainable seafood products in stores near them. Available in six languages (English, German, French, Dutch, Swedish, and Japanese), the app lists over 10,000 certified consumer products worldwide. Users can search by species, product type, or brand, and the app provides store locations where certified products are available.
Why we picked this
Knowing that sustainable seafood exists is one thing. Finding it in your local store is another. This app solves the discovery problem. It connects MSC's rigorous certification standards directly to the shopping aisle, removing the guesswork from sustainable seafood purchasing. Particularly useful for travelers who may not recognize local sustainable brands.
Key takeaways
- Over 10,000 consumer products carry the MSC label worldwide, from frozen fish to canned tuna to restaurant menu items.
- The app is available in six languages, reflecting MSC's strongest market presence in Europe, North America, and Japan.
- Products certified by MSC come from fisheries independently verified to maintain healthy fish populations and minimize environmental impact.