What it is
OpenInvest, acquired by J.P. Morgan in 2021, provides values-aligned portfolio customization tools integrated into J.P. Morgan's wealth management platform. Clients can exclude specific industries (fossil fuels, private prisons, weapons), overweight ESG leaders, and track the measurable impact of their investment choices. The platform uses direct indexing to offer personalized portfolios at scale.
Why we picked this
Most ESG funds offer a one-size-fits-all approach. OpenInvest's direct indexing technology lets investors build portfolios that reflect their specific values without relying on generic ESG fund categories. Its acquisition by J.P. Morgan brought this capability to one of the world's largest wealth platforms, signaling that personalized impact investing has gone mainstream.
Key takeaways
- Direct indexing allows investors to own individual stocks rather than fund shares, enabling precise exclusion and overweighting based on personal values.
- J.P. Morgan's integration means OpenInvest technology is now available to clients managing trillions in aggregate assets.
- The platform provides impact reports showing how your portfolio compares to benchmarks on carbon footprint, diversity metrics, and other ESG dimensions.