What it is
Good On You rates fashion brands on a 1 to 5 scale across three dimensions: people (labor rights, supply chain conditions), planet (environmental impact, chemical use, waste), and animals (animal welfare, materials). The database covers over 6,000 brands from fast fashion to luxury. Users can scan items in stores, search by brand, and discover higher-rated alternatives. The methodology uses data from over 500 certification schemes, brand disclosures, and independent assessments.
Why we picked this
Fashion is the second most polluting industry on Earth, responsible for 10% of global carbon emissions and 20% of water pollution. But 'sustainable fashion' is rife with greenwashing. Good On You cuts through marketing claims by evaluating actual practices across the supply chain. The app turns a vague desire to 'shop sustainably' into a specific, scannable action. When you are standing in a store deciding between two brands, a 30-second scan tells you which one treats workers fairly, minimizes environmental harm, and avoids animal cruelty.
Key takeaways
- The database covers over 6,000 fashion brands rated across three dimensions (people, planet, animals) using data from 500+ certification schemes.
- The fashion industry accounts for 10% of global carbon emissions and 20% of industrial water pollution, making brand choices a high-impact consumer decision.
- Scanning a brand in-store takes under 30 seconds and provides a clear 1 to 5 rating with detailed breakdowns of what the brand does well and where it falls short.