What it is
Grove Collaborative is an online marketplace and subscription service for sustainable household products. The platform curates cleaning supplies, personal care, paper products, and home essentials from certified B Corp and cruelty-free brands. Shipping is carbon-neutral and plastic-free (paper-based packaging). A VIP membership provides discounts and free shipping on orders over $39. The company became the first plastic-neutral retailer in the US in 2020.
Why we picked this
Switching to sustainable household products one item at a time is exhausting: every purchase requires research into ingredients, packaging, certifications, and greenwashing claims. Grove Collaborative does the curation for you. Every product on the platform meets minimum standards for ingredients (no parabens, phthalates, or SLS), packaging (recyclable or compostable), and company practices (B Corp certified or equivalent). The subscription model ensures you never run out of essentials and never need to make a last-minute purchase of a conventional alternative.
Key takeaways
- Grove became the first plastic-neutral retailer in 2020, collecting and recycling one pound of ocean-bound plastic for every pound of plastic in their products and packaging.
- All products on the platform meet ingredient standards excluding 200+ harmful chemicals that are legal in the US but flagged by toxicology databases.
- The subscription model reduces decision fatigue and prevents emergency purchases of conventional products, making sustainable choices the default rather than the exception.