What they do
Kiss the Ground is a nonprofit combining advocacy, farmer training, and public education around regenerative agriculture. Their 2020 documentary (narrated by Woody Harrelson, Oscar shortlisted) reached millions of viewers. They run the Farmland Program (helping farmers transition to regenerative practices), the Regenerate Program (school curriculum), and media campaigns connecting consumers to soil health.
Why they matter
The Kiss the Ground documentary brought soil health to mainstream awareness. Before the film, 'regenerative agriculture' was a niche term known primarily to farmers and environmental scientists. After the film, it entered dinner table conversations. Their Farmland Program provides the follow-through: connecting farmers who were inspired by the film with the technical support needed to actually transition their operations.
How to support
Watch and share the documentary (available on Netflix). Their Soil Advocate Training course ($99) provides a structured curriculum for understanding and communicating soil health. Donations fund the Farmland Program, which provides direct technical assistance to transitioning farmers.
Key project to explore
The Farmland Program works directly with US farmers to transition acreage from conventional to regenerative management, providing agronomic support, soil testing, and connection to markets that value regenerative production.