What they do
4ocean operates cleanup crews in 25+ countries, removing plastic and debris from oceans, rivers, and coastlines. Their model is commercially funded: each bracelet purchase ($20) funds the removal of 5 pounds of trash. They have removed over 25 million pounds of ocean waste. In addition to manual cleanup, they operate boom systems in rivers and harbors to intercept plastic before it reaches the ocean.
Why they matter
4ocean's commercial model (product sales fund cleanup) provides more predictable and scalable funding than donations alone. The bracelet serves as both a revenue mechanism and a visible symbol of commitment, creating a community of 1.5+ million customers who fund ongoing operations. Their expansion into river boom systems addresses the 80% of ocean plastic that enters through rivers, moving from symptom (ocean cleanup) to source (river interception).
How to support
Purchase bracelets and merchandise from their store. Participate in community cleanup events. Corporate partnerships available for branded cleanup programs. Monthly subscription options fund ongoing removal.
Key project to explore
4ocean's river boom system in Bali intercepts plastic at the mouth of the Badung River before it enters the ocean, removing an average of 10,000 pounds of debris per week during monsoon season.