What they do
WRAP is a UK-based organization working to reduce waste and improve resource efficiency. Programs include Love Food Hate Waste (food waste reduction), Textiles 2030 (sustainable fashion), the UK Plastics Pact (packaging reform), and Courtauld Commitment 2030 (food supply chain waste). They provide tools, data, and campaigns for businesses, governments, and consumers.
Why they matter
WRAP's programs have measurably reduced waste in the UK: food waste in the supply chain dropped 27% between 2007 and 2018 under their guidance. Their approach works because it engages industry as a partner rather than an adversary, providing tools and frameworks that make waste reduction commercially beneficial. The Textiles 2030 and Plastics Pact models have been replicated in other countries, demonstrating WRAP's influence on global waste reduction strategy.
How to support
Access their free tools and guidance for food waste reduction, textile sustainability, and plastic packaging design. Businesses can join their voluntary agreements. Consumers can use Love Food Hate Waste resources at home.
Key project to explore
The Love Food Hate Waste campaign has reached millions of UK households with practical food waste reduction guidance, contributing to a 27% reduction in food supply chain waste since 2007.