What they do
The Ellen MacArthur Foundation is the global leader in circular economy thinking. They develop frameworks for eliminating waste and pollution, circulating products and materials, and regenerating nature. Their network includes 1,000+ businesses, cities, and universities. Key initiatives: the Global Commitment (signed by 500+ organizations committing to circular plastic packaging), the Plastics Pact network, and educational programs.
Why they matter
The Ellen MacArthur Foundation defined the circular economy for the modern era. Their butterfly diagram (showing biological and technical nutrient cycles) is the most widely used visual framework in sustainability strategy. Their business network means circular economy principles are being implemented by some of the world's largest companies (Unilever, Google, H&M, Philips). When a company announces a circular economy commitment, they are usually working with the Foundation's frameworks.
How to support
Access their free learning resources and case studies. Businesses can join their network. Universities can join the Higher Education network. Use their frameworks in organizational sustainability strategy.
Key project to explore
The Global Commitment has signed up 500+ organizations to specific targets for eliminating unnecessary plastic packaging, innovating to ensure plastics are reusable or recyclable, and circulating the plastic that is used.